S.E.O. Tips for New Websites
S.E.O. Tips for New Websites
New websites need to know a few simple SEO tips to get found on the internet. These should start with making sure that your website is packed with information that is full of information that is useful to your potential customer and also easily accessible to search engine crawlers or bots. To do this a number of criteria’s have to be met.
The first of these is Accessibility users and search engines must be able to reach all pages and content of you website easily, for the user they should not be coming across duplicate content. There should find ease of access to the entire website and they also should not be coming across 404 error massages.
For the search engine crawlers and bots the web developer should ensure each page has a proper title, each page should also contain different description metatags (this is the hidden code that suggests what description to use and what words people might use to find the website or page) Search engine friendly URL’s should be used such as www.rte.ie/sport instead of a numeric URLwww.rte.ie/123456.
Keyword Targeting is the next step google keyword planner can be used for this. Having good keywords will increase hits on your website so whatever keywords you choose should appear in the metatags and also in the body of the text on the webpage, but be careful not to engage in keyword stuffing as google will penalise you for this.
Content Quality your new website should not just contain text as this will turn user away very quickly, the text should be broken up with images, graphics and videos that are relevant to either the product or services that you are providing. Search engine have algorithms that are looking for true qualityand relevance of content not just content.
Usability the website should be professionally designed or if budget don’t permit a simple basic design template should be used. The website should be very user friendly and not over complicated.
As usability is very important the website should be beta tested before it go’s live this can be done by surveying family, friends or using companies in the field to do this such as Mashable.comhttp://mashable.com/2011/09/30/website-usability-tools/ or
Social Media Accounts are thenext step as social media and SEO are coming together like never before with Google showing +1’s and showing what people share by default in search results when users are logged into their google accounts. Social media signals help search engines to better rank sites and also help your company with branding that impacts on customers viewing your site by sharing and potentially linking to them and sharing. The minimum you need are:
- Facebook with 1.15 billion user worldwide
- Twitter with 550 million user worldwide
- Google+ with 1 billion enabled accounts
- Linkedin with 260 million user worldwide
- Pinterest with 20 million active monthly users
- Instagram with 150 million active monthly users
So with the number of potential customers out there that can view or share content from your website or social media accounts branding is very important. The experience of potential customers should be consistent across all platforms with the same company logos, pictures and videos to give the impression of professionalism. To achieve this a system should be put in place to monitor activity and mentions on these sites. There are many such management systems out there such as www.sproutsocial.com.
Link Building is the final step to do this you have to build good backlinks and it has to be done right.
“Backlinks enable you to keep track of other pages on the web that link to your posts. For instance, suppose Alice writes a blog entry that Bob finds interesting. Bob then goes to his own blog and writes a post of his own about it, linking back to Alice’s original post. Now Alice’s post will automatically show that Bob has linked to it, and it will provide a short snippet of his text and a link to his post. What it all works out to is a way of expanding the comment feature such that related discussions on other sites can be included along with the regular comments on a post.” Source Google https://support.google.com/blogger/answer/42533?hl=en
Do’s and Don’ts to backlinks
- Do start with business contacts and customers
- Do be on industry specific lists
- Do have relevant social and industry account links
- Do use social media link acquisition
- All always use content marketing
- Don’t use reciprocal link pages
- Don’t use low quality directories
- Don’t use article marketing or spamming
- Don’t us paid links
- Don’t use open form spamming on boards or comment boxes
- And above all don’t use link farms